She’s Back at It – Jocelyn Wallace Introduces Profit Plus Business Advisors

After a few years of stepping out of the spotlight, Jocelyn Wallace is back—and she’s reintroducing herself to the business community with renewed focus and an expanded vision! Many remember Jocelyn as the go-to strategist who helped them elevate their business goals, while others might be wondering what she’s been up to. With her rebranded consulting practice, Profit Plus Business Advisors, Jocelyn is now taking on clients across the U.S. who are ready to drive growth, refine their operations, and build substantial business value.

Here’s a look back. Before founding Profit Plus, Jocelyn worked in corporate financial services for 13 years, building expertise in project management, process improvement, and global financial services. Then, in 2009, she founded Red Eleven Group, a strategic planning consultancy to help business owners and non-profits build and execute successful growth plans. Seven years into her practice, a client invited her to join their executive team full-time, and Jocelyn dove in, leading key areas like supply chain management, joint ventures, location expansions, customer experience, and process improvement. It was a great experience, honing her skills to navigate complex business landscapes, which prepared her to take on even bigger challenges.

In 2021, she returned to independent consulting, accepting a contract as Fractional CEO and co-owner of an $11 million logistics and agronomy firm. In just one year, Jocelyn and her team transformed the company from a $300,000 loss to a 600% improvement in profit. From streamlining processes to overcoming regulatory hurdles, she’s proven her ability to turn businesses around and build profitability from the ground up.

Now, after years of what she calls “Karate Kid, wax-on-wax-off” experiences, she has learned how to win operational battles even when the odds are stacked. Now Jocelyn is back at it, ready to take on new clients who want to reignite the passion, purpose and profits in their business. 

Are you ready to make the next leap? 

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